Rich Kivell
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Barclays - Fraud Smart

Barclays Fraud Smart

Online fraud and cyber offences now make up more than half of all recorded crime. The problem is, cyber crime is invisible and most people don't know they have become a victim until it's too late. As part of Barclays 'Lets Go Forward' purpose lead campaign we wanted to give a put a face to the fraudsters, to educate people about the dangers of online fraud and give helpful advice to protect themselves.

Credits

  • Agency: BBH
  • Creative: Rich Kivell
  • Creative: Kalle Everland
  • Creative Director: Nick Gill
  • Director: Phoebe Arnstein