G-Shock #NeverBlendIn

To celebrate the launch of G-Shocks new range of camo watches, we devised a treasure hunt through participating cities and Google maps to find the watches hidden in iconic street art.

We challenged people to find all seven hidden products and win themselves a trip to the
US Open of Surfing.

The treasure hunt spanned desktop, mobile and even spread into the real world via G-Shock retail outlets.