KFC O'Sanders

The KFC O’Sanders burger is the latest in a long line of things coming from America and claiming to be Irish. And apart from the Cork cheddar and the Irish Pride bun, there’s nothing really Irish about it. But that didn’t stop us giving it a bogus Irish name: ‘O’Sanders’.

We're sorry for that.

So sorry in fact, that we enlisted Randy O’Brien, our Chief Apology Officer. Legend has it that once upon a time Colonel Sanders himself made the trip to Ireland to search for his ancestors. Did he find any? It doesn’t matter. Because the burger’s not really Irish and we’re not really sorry.

Credits

• Agency: BBH
• Creative: Luke Norton
• Creative: Rich Kivell
• Creative Director: Hamish Pinnel
• Director: Giles Ripley