Nike Chosen

Nike needed 1000 UK skate, surf, bmx and snowboard crews to enter The Chosen crew video contest.

Working alongside the awesome creative team at W+K we developed cool video content designed to get people out there with their mates and a camera. The video content could be accessed through Magic seaweed, the MPORA network and other sites targeted at action sports fans.

CREDITS

• Agency: Wieden + Kennedy London
• Creative Director: Darren Wright
• Creative Director: Guy Featherstone
• Creative: Zaid Al-Asady
• Creative: Paul Skinner
• Creative: Alvin Helmandi
• Creative: Rich Kivell
• Film Direction: Dan Magee, Matty Lambert (Skate)
• Film Direction: Peter Adam, Tim Boydell (BMX)
• Film Direction: Anthony Butler (Surf)
• Partner Agency: Instrument