Heinz Grow Your Own

How do you convince families that Heinz Tomato Ketchup is full of tomatoes, not sugar? By giving away 1.3 million packets of our special seeds so they can grow their own Heinz tomatoes of course. We asked families to plant the seeds and show us how they got on through the Heinz Facebook page. At harvest time we picked winners from across Europe to have their tomatoes made into their own special bottle of Heinz Tomato Ketchup.ed elit dignissim aliquam. Aenean eu justo sed elit dignissim aliquam.

Credits

• Agency: BBH
• Creative: Rich Kivell